Paid ads · Funnels · Email & SMS · Sales
Marketing and sales, run as one machine.
It's the only thing we do. It's literally our name.
In most companies, marketing and sales are two teams with two plans who barely speak — and revenue falls into the gap between them. We run both as one airtight machine: the ads, the funnels, the email flows, and the sales team itself, from hiring to pipeline. Whatever you sell.
Four seats. A handful of accounts at a time, run properly.
Numbers first. Tell us where the business stands — we decide from that.
A straight answer. If the upside isn't there, we'll say so.
The machine, end to end
Marketing and sales are disconnected in almost every company
Marketing and sales are the heart and lungs of a business — neither works without the other. Yet in most companies, they don't even share a meeting.
The org chart splits them anyway: a marketing department, a sales department, a handoff in between. But revenue was never a relay race. Marketing and sales interlock like the teeth of a zipper — the ad, the call, the follow-up, the offer, alternating tooth by tooth. Zipped, they're one thing. Unzipped, money falls straight through the gap. We call it the Zipper Principle — and almost every company runs unzipped.
We've rebuilt enough funnels to know where to look first: the offer itself, the speed of the first follow-up, and the three days after someone almost buys.
Closing that gap — all the way down, not at one weekly handoff meeting — is worth more than another dollar of ad spend. It's the job we built this company around.
Sound familiar?
- Ad reports look fine; the bank balance doesn't match
- A big email list that makes almost nothing
- Leads book calls, half don't show, nobody follows up twice
- Every vendor hits their metric; the business misses its number
The fix
The Zipper Method™: the team that runs your ads is the team that listens to your sales calls. What closes on the phone becomes next week's creative. Where deals stall gets fixed that week — the page, the follow-up, or the script. Nothing falls between vendors, because there are no vendors to fall between. It's what keeps the zipper closed.
Request a reviewOpen loops leak. Closed loops compound.
Most funnels are open loops. Money flows one direction — ads, page, email, checkout or call — and the learning dies at every handoff. The ad account never finds out which customers refunded. The email flows never hear the objection that kills orders. The offer never changes, because nobody owns it.
An airtight machine runs the loop every week — what sold, what stalled, what the buyers actually said — fed straight back into next week's ads, pages, and follow-up.
- Winning creative gets written from review language and call recordings — not from a brainstorm.
- Wherever buying stalls — a cart, a quote, a booked consult — the follow-up gets rebuilt that week, not next quarter.
- Budget moves weekly toward margin, not toward platform-reported ROAS.
Four vendors can't run this loop — the signal lives in four different inboxes. One team can. That's the entire advantage of the Zipper Method™.
What we run
Every service below is a tooth in the zipper. Take the full stack under one roof — or start where you're losing the most.
Start here
Strategy & offer creation
Pricing, guarantee, bonuses, positioning. We pressure-test the offer before a dollar goes to ads — no campaign outruns a weak one.
Traffic
Paid ads
Meta, TikTok, Google, YouTube. Weekly kill-or-scale decisions made on cost per order — not platform-reported ROAS.
Convert
Funnels, VSLs & webinars
Landing pages, VSLs, and webinar funnels, split-tested. We rewrite the page before we blame the traffic.
Retain
Email & SMS
Welcome, abandoned-cart, post-purchase, win-back. The flows most brands set up once and never touch again.
Creative
Content & UGC
Hooks, scripts, and creator briefs — new ad creative every week, because fatigue kills more campaigns than targeting does.
Close
Sales management
Not just booking calls — we build and run the team that takes them: hiring, training, scripts, call reviews, pipeline tracking, and forecasting.
Store
Ecommerce growth
Shopify, WooCommerce, and Amazon. Conversion rate, average order, and repeat purchase worked store-side — so the same traffic banks more.
Not sure where the leak is?
Your numbers will tell us in about ten minutes. Every engagement starts there.
Request a reviewNo highlight reel
Most agencies pitch you cherry-picked wins — some of them real. Never the money burned. Never the accounts that went quiet. Never the clients who left.
An ad brought you here. You clicked. You're still reading. That's the job.
Everything else lives in three numbers, tracked together from day one.
If the math stops working, fire us.
Who it's for — and who it isn't.
A good fit
- A business that's already selling — the industry matters less than the offer
- An offer that converts, ready to be run harder and cleaner
- You want one team accountable from first click to closed sale
Not a good fit
- Pre-launch: no offer, no sales, nothing to test against yet
- You're mainly after branding, design, or a new website
- A pure self-serve product with no list and no sales motion
Send the numbers. We'll tell you straight.
Monthly revenue, rough profit, average order or deal size — two minutes to write down. We review every submission ourselves and reply either way: a call worth having, or a no with the reason. We'd rather turn down an account than run one we can't grow.
Every review answers three questions
- What are you doing that should be working harder?
- What are others in your market doing that you aren't?
- What is nobody doing yet — that you could do first?
What happens when you apply
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Request the review
Tell us where the business stands. No call gets booked yet.
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We do the homework
We run your account through the three questions and only move forward where we're confident we can hit the number. Four seats — most companies aren't a fit.
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If we're confident, we call
No public calendar. Price and timeline live on that call — once we both know it's a fit.
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Then the work
The Zipper Method™, week after week: one report, one meeting, decisions made on the numbers.